Alternative Friday

Alternaleaf

The brief was to create a paid media ad campaign for an offer aimed at making Alternaleaf’s services more affordable and accessible to new patients. In a time when the cost of living is rising, we believe that everyone should have access to quality healthcare, especially those seeking alternative treatments. By reducing the cost, we hoped to increase awareness of our industry and provide much-needed support to people who might otherwise feel excluded.

Insight: Patients want the best quality of care to help them achieve a better quality of life, even if it improves life just a little.

Idea: You know those big sales like Black Friday? Well, we can’t join in. Because we offer something more than just a t-shirt. We offer alternative healthcare. So, let’s launch our annual occasion that makes alternative healthcare affordable and accessible. It’s not just a sale – it’s an event. We’re leading the industry for the better.

Result: Highest performing campaign for Alternaleaf and even featured in a Sydney Morning Herald Article.

Team: Mitch Moore (Senior Designer) & Brooke Krumbeck (Senior Copywriter)