Making Care Simple
Alternaleaf
The brief was to create high-quality performance ads to reach the caregiver audience who were seen as an emerging adopter persona for Alternaleaf.
Insight: Caregivers are often thrust into demanding roles at an age when their own health begins to falter. With their own well-being at risk, they struggle to balance self-cafe with the weight and burden of responsibility.
Idea: Caregivers walk a fine line every day, often at the expense of their own health. We want to remind them: you need to care for yourself first, before you can care for others.
Team: Kimberly Cruz (Art Director) & Brooke Krumbeck (Senior Copywriter)
David’s World
As a single dad to two young girls, David is no stranger to multitasking. Between parenting, full-time work, and managing his own health, the load can be heavy. But thanks to Alternaleaf’s care, David can handle his responsibilities with confidence, knowing his health is taken care of.
Emma’s World
After her dad was diagnosed with dementia, Emma moved home to help her mum care for him while still managing her job. Balancing these roles was no small feat, but Alternaleaf’s care services gave Emma the flexibility and support to make it work, so she can spend time where it matters most.