ONE LOVE

OWN THE COURT

rebel Sport 2024 Tennis Campaign

The brief was to position rebel Sport in market as the leading sports retailer for tennis clothing, shoes, racquets, balls and accessories. In previous years there had been a push towards fashion but for 2024 we were asked to focus more on the sport, meeting the moment and encouraging people to pursue their tennis passion - One Love.

I was the lead copywriter for the campaign, developing the headline and sub-headline then rolling this out with the creative team across the campaign videos, social, web and emails.