The Collab Collection

Lifeline x rebel x adidas x Mulga

The brief was to raise awareness of the ongoing rebel x Lifeline partnership promoting World Mental Health Month throughout October. We wanted to support the work of Lifeline by successfully selling bespoke products exclusively through the rebel x Lifeline Collab Collection featuring adidas and Mulga, only available at rebel. The goal was to sell out of the collection in stores and online both raising funds for Lifeline and awareness of the benefits of sport for mental health.

Art Director, Paige Lawless, and myself (Copywriter) were the lead creatives of the campaign with the senior direction of George Bassiakos (Creative Director) and David Shirlaw (Senior Copywriter). I contributed to the creative direction of videos, script writing and copy for social, web, email and other online media. The campaign headline and CTA were led by David Shirlaw.