Sweat & Reset

Kayla Itsines x NordicTrack x iFIT

We were tasked to bring together Kayla Itsines and rebel’s biggest ever offer on NordicTrack treadmills to create a bespoke spring sale campaign that would catch the attention of their ‘stylish sweater’ target segment and encourage people to buy a treadmill from rebel. The Art Director, Paige Lawless, and myself (Copywriter) worked as the creative leads across the campaign. Deliverables included several videos, social and web media, emails and point of sale signage.