YOUR MOMENT, YOUR MOVE
Nike Women’s Jordans x rebel
The brief was to bring the direction of the ‘HER’ style-led shoots back to the heart of rebel’s core ethos of inspiring Australian’s to chase their sporting dreams and passions, keeping a balance between sweat and style. The October campaign was inspired by the internal theme, ‘love the way you move’, with a focus on movement through sport and talent with athletic ability. The three core pillars were running, basketball and recreational activities such as dance and skateboarding.
As the lead copywriter for the campaign, I was tasked to help steer the campaign message and establish the HER tone of voice, which would be carried forward into the launch of rebel’s FIT Studio. Working with the Art Director, Paige Lawless, we collaborated to create the launch videos, web, social assets and emails shown below.
Campaign Hero Video | 15”
Social Copy
Your Moment, Your Move.
Embracing all the beautiful, gritty, sweaty and messy movements that make us unique and ignite our minds.
Hit your stride or walk it out,
Flow fearlessly or take it easy,
Run the court or lean back,
No matter how you move, we’ve got you covered.
#YourMomentYourMove
Nike Women’s Jordan Hero Video | 15”
Social Copy
JUST LANDED 💥
WOMEN’S JORDAN CLOTHING - movement that’s a lifestyle.
Never miss a shot in the latest range of Women’s Jordan. More than just kicks, shop the full range now at rebel for your head to toe fit. Where court meets street, we’ve got you covered.
#YourMomentYourMove
