Concession Program Campaign
Alternaleaf
The brief was to grow increase conversions of new patients by more than 18% with a campaign directly targeting Alternaleaf’s concession audience that is made up of four personas including low income, families, pensioners and young males. The team created a suite of paid media assets for Instagram, TikTok, YouTube and Google that included statics, videos and landing pages for each persona.
Result: The clinic saw the highest growth of patient sign-ups since early 2024, achieving the targets set and exceeding overall marketing objectives.
Team: Brooke Krumbeck (Senior Copywriter), Mitch Moore (Designer) & Ben Kirk (Senior Web Designer)
Paid Media
Families
Being a healthier, more present parent starts with taking care of yourself. We’re making it easier with quality alternative care from home, so you can keep up with the moments that matter.
Low Income
Many single parents are stretched thin, juggling finances and health struggles. We’re here to help guide their choices to alternative care that’s affordable and within reach.
Pensioners
Pensioners deserve care that feels familiar, not frustrating. As a tech-first company we know digital healthcare can be a hurdle, so we’re making it simple, supportive and designed for their pace.
Young Males
Young males are quick to explore new tech, alternatives and cultural moments. We’re speaking their language with messaging that feels personal and fits their lifestyle.
