dermaviduals
Rebrand Campaign
The dermaviduals brand was launched in Australia by distributor Derma Aesthetics in 2010. After twelve successful years in market the brand was beginning to plateau against it’s competitors, requiring an overhaul of all marketing collateral. The brief was to create a modern, clean and minimalist aesthetic that was consistent across all platforms and highlighted the key differentials of dermaviduals in the market - the products are customisable to your skin and its condition. I was tasked with creating the brands new copy across the website, launch and product videos, social media, print advertisements, brochures, packaging, emails and press releases.
Hero Video | Rebrand launch for dermaviduals (ft. on website)
Product Videos
The product videos were created to sit under each major category and explain the key benefits and features alongside how to use them. I wrote the copy for the supers and the copy that accompanied each on the website.
dermaviduals | DMS Base Cream
dermaviduals | deco Foundation
dermaviduals | Bespoke Cleanser
dermaviduals | Individual Mask
Digital & Print
There were several areas I worked across in the rebranding of the digital and print assets including brochures, print ads, packaging, emails, social media and press releases. Across all assets I did the copywriting but for the brochures and press releases I also did the design.
A key highlight was the development of the dermaviduals brochures, which had not been updated in 12 years. I created new consumer friendly copy, assisted with the photoshoot for new imagery and designed the final brochures. Within the first month of release, the entire year’s stock was sold out due to demand from clinics who said they were a game changer with client sales.
