Campaign Emails
I was tasked with creating copy for rebel campaign emails across women’s, men’s and children’s departments that included new product launches, brand launches, the new loyalty program and more.
Personalisation Emails
Part of my role with rebel, as a copywriter, was to assist in developing the creative for the emails required at launch of the personalisation program. The goal of the program is to target customers with personalised messages that are relevant to their purchasing behaviour, providing unique and consistent experiences. Below are a handful of examples including (from left to right):
Loyalty Member | Male customer, running specialist
Loyalty Member | Female customer, always on trend, big spender
Runner | Male, trains and competes
Gym Goer | Female, fitness/gym conscious
Soccer Specialist | Males, targeting speed boots
Netball | Female, trains and competes
