FIT STUDIO
Bras & Tights
The brief was to create a destination for the ‘HER’ customer, so she could find her perfect bras and tights online or in-store. The name FIT Studio was provided by the marketing team and we were tasked with creating clear messaging about what it offered to customers.
Together, working with the Art Director, Paige Lawless, we developed the overall campaign creative and rolled this out across several videos, visual merchandising in-stores, web, social media and email assets.
The destination is known in-store as FIT STUDIO with the sub-headline, ‘Bras & Tights’ to clearly identify what the studio offered to customers. The tagline, ‘Your Move, Your Fit’ was used to promote the studio in-store and online.
Campaign Hero Video | 15”
The campaign hero video features both core and seasonal clothing in the FIT Studio range including Nike, Under Armour and Ell&Voo. It featured online for the 23’ Spring/Summer season.
Campaign Core Essentials Video | 30”
The campaign core essentials video was made as a 30” and 15” version for in-store and online promotions. It features the black core range of FIT Studio from Nike, Under Armour and Ell&Voo that is available year round.
Sports Bra Fit Guide
We were tasked with updating the existing rebel ‘Sports Bra Fit Guide’, which features on the website as a 2min video. I was responsible for updating the voice over and supers to be in line with the current campaign tone of voice and more suitable for today’s audience. Below is the full script that accompanies the video.
The FIT Studio campaign was rolled out in-store at Melbourne’s Emporium as a feature destination, across digital screens in other store locations and online. Key deliverables included visual merchandising, website landing pages, social media assets and emails as shown below, which I worked across as the lead copywriter.
The Roll Out.
